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Chris Goodmacher replied to the topic Reasons for Transferring in the forum Four-Year Transfers 10 years, 11 months ago
Well, why do people consider one school better than another? Why is MIT considered a strong engineering/sciences school? It’s not arbitrary, there are real reasons these reputations exist. In The Transfer Book we have a whole 40-odd page section on how to determine where you should transfer to.
On the second question: you can talk generally about the things you’re looking for in a new school (DON’T mention prestige – but focus on the reasons behind the prestige). You can usually talk more specifically about each school in each school’s supplement. Also, the common app lets you create a limited number of different versions of the common part of the application. Which approach you should take depends on what kind of supplemental questions each college asks, etc.